Why Notroa
Updated September 28, 2026 · By Keondre Cohen, founder of Notroa
We're early — and honest about it. Here's who's building this, what it actually does, how your data is protected, and why getting in now is the advantage.
TL;DR: Notroa helps real-estate professionals review public-record owner signals, understand why a record surfaced, and organize the next action. It is a research workflow—not proof that an owner wants to sell.
Our story
“I got tired of watching good deals slip because I was drowning in lists — skip tracing at midnight, guessing which of ten thousand rows was actually motivated, and rewriting the same cold email for the hundredth time.
Notroa is the tool I wanted: it surfaces public-record owner signals, explains why each record matters, and helps prepare the first message — so my hours go to conversations instead of spreadsheets that don't.
We're building it in the open, with the people who use it. If that's you, you're not a customer number here — you're a founding member.”
What it does
The whole acquisition journey — discover, score, and reach the right sellers — in one place.
Know what to do today
Every morning Notroa hands you a prioritized board — what to review and what to do next — so your time goes to the records that best fit your strategy.
Scoring you can trust
Each opportunity gets a transparent 0–100 score with the full factor breakdown and a plain-English explanation grounded in real property facts. Never a black box.
Long-tenured absentee owner with a high-equity band and an open code violation — a record worth verifying before outreach.
Outreach written for you
Cold email, follow-ups, SMS, and a call script generated per lead — grounded in that property's signals. Copy, tweak, and send in seconds.
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Security & ownership
Every record is scoped to your organization at the database level (row-level security). Your data is never visible to another account.
Traffic is served over HTTPS and data is stored on managed Postgres with encryption at rest.
Bring lists in and, on paid plans, export your lead data and saved Notroa fields whenever you need them.
No risk to try
Run the full acquisition journey on any of our 68 counties across 13 states before you pay a cent.
Sign up and get to value first. We ask for payment only when you decide to stay.
Month-to-month. Cancel in a click from the billing portal — no phone call, no retention maze.
FAQ
No. Notroa is a real-estate lead research and workflow platform first: it pulls supported property and ownership records on demand where available, combines and prioritizes the available signals, and helps users inspect, skip trace, organize, prepare outreach, manage a pipeline, and export leads in one place.
From free public county records in 68 counties across 13 states — absentee owners, tax delinquency, pre-foreclosure, code violations, vacancy, and tired landlords — plus any list you import: PropStream, BatchLeads, ListSource, or a plain CSV. Every source runs through the same enrichment and scoring pipeline.
Notroa currently supports 68 counties across 13 states. The selectable counties are: Maricopa County, AZ, Los Angeles County, CA, Orange County, CA, Riverside County, CA, San Bernardino County, CA, San Diego County, CA, Hartford County, CT, New Haven County, CT, Brevard County, FL (official county and state property records), Broward County, FL (official county and state property records), Duval County, FL (official county and state property records), Hillsborough County, FL (official county and state property records), Lee County, FL (official county and state property records), Miami-Dade County, FL (official county and state property records), Orange County, FL (official county and state property records), Palm Beach County, FL (official county and state property records), Pasco County, FL (official county and state property records), Pinellas County, FL (official county and state property records), Polk County, FL (official county and state property records), Volusia County, FL (official county and state property records), Cook County, IL, DuPage County, IL, Wayne County, MI, Clark County, NV, BRONX County, NY (The Bronx), KINGS County, NY (Brooklyn), NEW YORK County, NY (Manhattan), QUEENS County, NY (Queens), RICHMOND County, NY (Staten Island), Suffolk County, NY, Belmont County, OH (treasurer delinquent list), Brown County, OH (treasurer delinquent list), Champaign County, OH (treasurer delinquent list), Clermont County, OH, Columbiana County, OH, Coshocton County, OH (treasurer delinquent list), Cuyahoga County, OH, Delaware County, OH, Erie County, OH (treasurer delinquent list), Fairfield County, OH, Fayette County, OH (treasurer delinquent list), Franklin County, OH, Greene County, OH (treasurer delinquent list), Guernsey County, OH (treasurer delinquent list), Hamilton County, OH, Lake County, OH, Licking County, OH, Logan County, OH, Lorain County, OH, Lucas County, OH, Mahoning County, OH, Medina County, OH, Montgomery County, OH, Morgan County, OH (treasurer delinquent list), Seneca County, OH (treasurer delinquent list), Stark County, OH, Summit County, OH, Tuscarawas County, OH (treasurer delinquent list), Wayne County, OH, Philadelphia County, PA, Shelby County, TN, Bexar County, TX, Dallas County, TX (tax office delinquent roll), El Paso County, TX, Harris County, TX (appraisal district roll), Tarrant County, TX, Travis County, TX, King County, WA. Coverage and signal availability are county-specific, so the Discover picker is the source of truth before you run a search.
Scoring is deterministic and transparent first: a documented weight table produces a 0–100 score with the full factor breakdown. AI then adds a bounded ±10 adjustment and a plain-English WHY grounded in those facts. It's never a black box, and it degrades gracefully if the AI is unavailable.
No. Your leads and activity are scoped to your organization and isolated at the database level. We don't sell your data, and you can export it and leave whenever you want.
Because early members shape the roadmap and lock in founding pricing. You get direct access to the founder, your feedback lands in the product fast, and you're not paying enterprise rates for a tool you're helping build.
Everything is async by design — email support@notroa.com, chat, and documentation. You'll never be required to hop on a phone call to get onboarded or supported.
Notroa can be an alternative for teams that want source-backed owner research, transparent prioritization, and a workflow in one place. It is not a claim to replace every nationwide data, mapping, or analytics feature in PropStream. Notroa currently focuses on 68 counties across 13 states, plus imported lists, so verify coverage for the county you work before relying on it.
Run a discovery in a supported county, review the available ownership and property signals, inspect the source-backed reasons a record surfaced, and then keep, task, skip trace, organize, or export it. Coverage and signal availability vary by county; Notroa is a research and prioritization workflow, not a guarantee of equity, mortgage, or seller intent.
Agents can use Notroa to review public-record owner signals in a supported county, including absentee, delinquency, vacancy, or code-violation context where available. The result is a review queue—not an exclusive-lead promise—so agents should verify the source record and decide whether a seller conversation is appropriate.
Founding members shape the roadmap, get direct access to the founder, and lock in early pricing. No credit card to start.
Questions about coverage, support, or a custom plan? Email support@notroa.com.
Become a founding member