Why Notroa
We're early — and honest about it. Here's who's building this, what it actually does, how your data is protected, and why getting in now is the advantage.
Our story
“I got tired of watching good deals slip because I was drowning in lists — skip tracing at midnight, guessing which of ten thousand rows was actually motivated, and rewriting the same cold email for the hundredth time.
Notroa is the tool I wanted: it finds the motivated sellers, tells me why each one matters, and writes the first message for me — so my hours go to conversations that close, not spreadsheets that don't.
We're building it in the open, with the people who use it. If that's you, you're not a customer number here — you're a founding member.”
What it does
The whole acquisition journey — discover, score, and reach the right sellers — in one place.
Know what to do today
Every morning Notroa hands you a prioritized board — exactly who to contact and what to say next — so your time goes to the leads most likely to convert.
Scoring you can trust
Each opportunity gets a transparent 0–100 score with the full factor breakdown and a plain-English explanation grounded in real property facts. Never a black box.
Long-tenured absentee owner with high equity and an open code violation — classic motivation to sell off-market rather than list.
Outreach written for you
Cold email, follow-ups, SMS, and a call script generated per lead — grounded in that property's signals. Copy, tweak, and send in seconds.
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Security & ownership
Every record is scoped to your organization at the database level (row-level security). Your data is never visible to another account.
Traffic is served over HTTPS and data is stored on managed Postgres with encryption at rest.
Bring lists in and take your data out. Export anytime — no lock-in, no hostage-taking of the leads you worked.
No risk to try
Run the full acquisition journey on our live Ohio markets before you pay a cent.
Sign up and get to value first. We ask for payment only when you decide to stay.
Month-to-month. Cancel in a click from the billing portal — no phone call, no retention maze.
FAQ
No. Notroa is an acquisition engine first: it discovers motivated-seller opportunities, enriches and scores them, explains why each matters, and drafts your outreach. The pipeline exists to help you work those leads — not to be another empty database you have to fill.
From public property and distress signals — absentee owners, high equity, tired landlords, tax delinquency, pre-foreclosure, code violations, and vacancy (probate is expanding) — plus any list you import: PropStream, BatchLeads, ListSource, or a plain CSV. Every source runs through the same enrichment and scoring pipeline.
Scoring is deterministic and transparent first: a documented weight table produces a 0–100 score with the full factor breakdown. AI then adds a bounded ±10 adjustment and a plain-English WHY grounded in those facts. It's never a black box, and it degrades gracefully if the AI is unavailable.
No. Your leads and activity are scoped to your organization and isolated at the database level. We don't sell your data, and you can export it and leave whenever you want.
Because early members shape the roadmap and lock in founding pricing. You get direct access to the founder, your feedback lands in the product fast, and you're not paying enterprise rates for a tool you're helping build.
Everything is async by design — email, chat, and documentation. You'll never be required to hop on a phone call to get onboarded or supported.
Founding members shape the roadmap, get direct access to the founder, and lock in early pricing. No credit card to start.
Become a founding member