Notroa guide
Real-estate lead lists vs. live public-record research
Purchased lead lists can be useful, but teams often still need to sort duplicates, check source dates, understand why a record matters, and decide which owners deserve contact work. Live public-record research addresses a different part of that problem.
Updated September 28, 2026 · By Keondre Cohen, founder of Notroa
Quick answer
Notroa supports available public-record discovery that can be refreshed when the user runs it, as well as imported lists. The practical comparison is how quickly the team can verify, prioritize, and work a record—not whether one source is always better.
When a purchased list helps
A purchased list may be useful when a market is outside live discovery coverage, when a team needs a particular dataset, or when the vendor's source and update process are clear. It can also be a practical starting point for a campaign that already has a verification workflow.
The list still needs review. A record can be duplicated, outdated, missing context, or outside the team's strategy. Importing it into a workflow that preserves notes and next actions can make it more workable.
When refreshable public-record research helps
When a supported source can be queried again, a user can run a discovery and review available records closer to the time they plan to work them. That may help surface opportunities before they have been sitting in a shared list, but it does not promise universal real-time data, exclusivity, or a motivated owner.
Notroa combines available signals into a prioritized view, keeps the source context visible, and lets users move selected records through verification, contact lookup, pipeline work, and export.
Run a fair comparison
Choose one county and one acquisition motion. Compare a small sample from the purchased list with a small discovery by measuring source verification, duplicate cleanup, time to understand prioritization, and time to prepare the next action. Keep the workflow that produces clearer, verified decisions for your team.