Notroa guide
Seller-lead research for real-estate agents
Agents often need a reason to begin a conversation, not another unfiltered list. Public-record research can provide context for a review queue when the agent verifies the record and approaches the owner appropriately.
Updated September 28, 2026 · By Keondre Cohen, founder of Notroa
Quick answer
Notroa helps agents review available owner and property signals in a supported county, understand why a record surfaced, and organize the next step. It does not provide exclusive leads or prove that an owner wants to sell.
Use signals as conversation context
A public record can help an agent decide which records deserve research first. Absentee context, a vacancy-related record, a delinquency record, or a code issue may suggest a useful question, but the agent still needs to verify the source and use professional judgment.
The most credible outreach is specific without overclaiming. It references a verifiable property fact, leaves room for correction, and does not tell the owner that a database has determined their motivation.
Keep the workflow lightweight
A practical agent workflow is to choose a county, run a small discovery, review the explanations, save the records that fit the agent's lane, and draft outreach only after verification. Pipeline stages can then track research, contact, follow-up, and a decision to stop.
That sequence is useful because it separates research from assumptions. It also makes it easier to see which signals produce conversations for the agent's own market instead of copying a generic national playbook.
What agents should not promise
Do not describe a record as an exclusive seller lead, a confirmed motivated seller, or a guaranteed opportunity. Explain that it is public-record context and invite the owner to correct anything that is outdated.